B2B Presentation | Content, Strategy & Design
At MWG/, a global content marketing startup, I led content and design teams with an aggressive growth plan for upselling and acquiring new clients with newer solutions. Linkedin and SlideShare were key platforms for our B2B clients. I conducted research and prepared reports for the clients, and produced frameworks to help assess effectiveness of a content based on various metrics. We applied the insights from my research to the pilot project which was a huge success.
Our SlideShare presentation repurposed from an annual trend report by the top-tier IT services firm became the company’s most widely-shared presentation on LinkedIn, Facebook and Twitter. Our client’s previous trend study presentation received 11.3K views in 16 months. Our annual trend study presentation have generated 10.5k views in 6 months. In less than two months, the SlideShare presentation became the 3rd most-viewed presentation among our client’s 50+ presentations.
Before: 11.3K views in 16 months
After: 10.5K views in 6 months
Leads (Downloads) Up by +140%
VIRALITY: B2B NETWORK
SlideShare: Up by +380%
LinkedIn: Up by +493%
VIRALITY: SOCIAL NETWORK
Facebook: Up by 272%
Twitter: Up by 36%
In February 2017, I helped a leading digital publishing startup in India to fine-tune their approach to content marketing. These are actual performance data for Feb 1-23 (23 days) compared to previous month Jan 1-31 (31 days) while I led the in-house digital marketing team as a content marketer.
Media: Blog, Newsletter, Social (Twitter, Facebook, Instagram)
Jan – 54.5K impressions per day
Feb – 59.9K impressions per day
Jan – 5.7%
Feb – 6.6%
Jan – 3.6 link clicks per day (111.8K)
Feb- 3.6 link clicks per day (86K)
Jan – 10 RTs per day
Feb – 23 RTs per day
Jan – 20 likes per day (Total: 631)
Feb – 47 likes per day (Total: 1.1K)
Jan – 5 replies per day (Total: 147)
Feb – 9 replies per day (Total: 217)
Engagements - Up by 102% (120,265)
Page Likes - Up by 166% (708)
Reach - Up by 91% (1,374,473)
Actions - Up by 178% (89)
Page Views - Up by 95% (1562)
Videos - Views up by 5,823 (19,308)
NEWSLETTER – REDESIGN
Following the newsletter redesign initiative to make it more reader-friendly with prominent call-to-actions, A/B results showed higher click rates.
Jan – 195
Feb – 236
Jan – 19%
Feb – 32%
Jan – 37
Feb – 77
TRAFFIC – BLOG
As the result of the new social media approach and newsletter redesign, the blog received 17.02% increase in Sessions (5,075 vs 4,337) of which 5.04% sessions are New (first time visits). At least one session per user is up by 19.24% (4,171 vs 3,498).
Traffic from Newsletter to Blog (previously absent from top 10 traffic sources):
New Sessions: 42%
New Users: 38
Project: Rebranding / Logo + Office Stationeries Redesign
Client: Shreevaas Infrastructures
Agency: Janus Koncepts
Role: Creative Direction
A few pages from the original pitch deck are available here on SlideShare.
FACEBOOK APP REDESIGN
Client: Sony Music
Agency: Jack In the Box Worldwide, Mumbai
Softwares: OmniGraffle, Photoshop
Role: Web / UX/UI Design
As a senior project manager for the technology team at the agency, I was baffled with the design quality, and time taken to produce, design and develop weekly Facebook applications for Sony Music.
- The lack of a consistent design approach / stylebook was failing in-house designers.
- The custom design for Facebook apps didn’t seem to be accomplishing what it was supposed to: make audiences BUY music.
- The design delivery process was costly for everyone involved
> Click here to see larger image!
I came up with a simple theme/template-based design solution to automate the process. Key features of the new app layout:
- Users can easily choose to buy songs from their preferred music stores, leading to increased sales
- Social media icons are displayed prominently, increasing share-ability
- It’d save both time and money, and reduce stress at the workplace