SlideShare Marketing – IT/Consulting

B2B Presentation | Content, Strategy & Design

At MWG/, a global content marketing startup, I led content and design teams with an aggressive growth plan for upselling and acquiring new clients with newer solutions. Linkedin and SlideShare were key platforms for our B2B clients. I conducted research and prepared reports for the clients, and produced frameworks to help assess effectiveness of a content based on various metrics. We applied the insights from my research to the pilot project which was a huge success.

Our SlideShare presentation repurposed from an annual trend report by the top-tier IT services firm became the company’s most widely-shared presentation on LinkedIn, Facebook and Twitter. Our client’s previous trend study presentation received 11.3K views in 16 months. Our annual trend study presentation have generated 10.5k views in 6 months. In less than two months, the SlideShare presentation became the 3rd most-viewed presentation among our client’s 50+ presentations.

Overall Performance:

TOTAL VIEWS:

Before: 11.3K views in 16 months
After: 10.5K views in 6 months

ROI DELIVERED:

Leads (Downloads) Up by +140%

VIRALITY: B2B NETWORK

SlideShare: Up by +380%
LinkedIn: Up by +493%

VIRALITY: SOCIAL NETWORK

Facebook: Up by 272%
Twitter: Up by 36%

Illustrated Book: The Story of India’s Partition

Title: The Story of India’s Partition
Role: Creative Direction
Year: 2017

ABOUT

On July 8, 1947, Cyril Radcliffe arrived in India for the first time. He had five weeks and four judges to settle the boundary between the newly independent India and a newborn state of Pakistan. After drawing the “ Radcliffe Line,” the British officer burnt his papers, refused his fee, and left the wounded continent never to set foot on it again. Based on W.H. Auden’s famous poem, “Partition,” this is an illustrated account of the man who oversaw the controversial border settlement which left one million dead and twelve million homeless and permanently displaced.

Available to purchase on Apple iTunes Store & Amazon.com.


Cover / Sample Pages

Back

Available to purchase on Apple iTunes Store & Amazon.com.

 

South Asian University

Project: Print Communication – Concept
Client: South Asian University
Agency: Janus Koncepts
Role: Creative Direction
Year: 2013