SlideShare Marketing – IT/Consulting

B2B Presentation | Content, Strategy & Design

At MWG/, a global content marketing startup, I led content and design teams with an aggressive growth plan for upselling and acquiring new clients with newer solutions. Linkedin and SlideShare were key platforms for our B2B clients. I conducted research and prepared reports for the clients, and produced frameworks to help assess effectiveness of a content based on various metrics. We applied the insights from my research to the pilot project which was a huge success.

Our SlideShare presentation repurposed from an annual trend report by the top-tier IT services firm became the company’s most widely-shared presentation on LinkedIn, Facebook and Twitter. Our client’s previous trend study presentation received 11.3K views in 16 months. Our annual trend study presentation have generated 10.5k views in 6 months. In less than two months, the SlideShare presentation became the 3rd most-viewed presentation among our client’s 50+ presentations.

Overall Performance:

TOTAL VIEWS:

Before: 11.3K views in 16 months
After: 10.5K views in 6 months

ROI DELIVERED:

Leads (Downloads) Up by +140%

VIRALITY: B2B NETWORK

SlideShare: Up by +380%
LinkedIn: Up by +493%

VIRALITY: SOCIAL NETWORK

Facebook: Up by 272%
Twitter: Up by 36%

Viral Presentation: How to Write Perfect Sentences

My speaker deck, “How to write perfect sentences for Facebook (Twitter, Linkedin, websites, headlines, brochures, etc),” has trended on SlideShare with 48K+ views; it contains original samples of my Facebook posts, writing and design.

How did these brands really perform on social media? See this growth chart based on actual Facebook data from my happy clients.