SlideShare Marketing – IT/Consulting

B2B Presentation | Content, Strategy & Design

At MWG/, a global content marketing startup, I led content and design teams with an aggressive growth plan for upselling and acquiring new clients with newer solutions. Linkedin and SlideShare were key platforms for our B2B clients. I conducted research and prepared reports for the clients, and produced frameworks to help assess effectiveness of a content based on various metrics. We applied the insights from my research to the pilot project which was a huge success.

Our SlideShare presentation repurposed from an annual trend report by the top-tier IT services firm became the company’s most widely-shared presentation on LinkedIn, Facebook and Twitter. Our client’s previous trend study presentation received 11.3K views in 16 months. Our annual trend study presentation have generated 10.5k views in 6 months. In less than two months, the SlideShare presentation became the 3rd most-viewed presentation among our client’s 50+ presentations.

Overall Performance:

TOTAL VIEWS:

Before: 11.3K views in 16 months
After: 10.5K views in 6 months

ROI DELIVERED:

Leads (Downloads) Up by +140%

VIRALITY: B2B NETWORK

SlideShare: Up by +380%
LinkedIn: Up by +493%

VIRALITY: SOCIAL NETWORK

Facebook: Up by 272%
Twitter: Up by 36%

Sony Music

FACEBOOK APP REDESIGN

Client: Sony Music
Agency: Jack In the Box Worldwide, Mumbai
Softwares: OmniGraffle, Photoshop
Role: Web / UX/UI Design
Year: 2012

PAIN POINTS

As a senior project manager for the technology team at the agency, I was baffled with the design quality, and time taken to produce, design and develop weekly Facebook applications for Sony Music.

  • The lack of a consistent design approach / stylebook was failing in-house designers.
  • The custom design for Facebook apps didn’t seem to be accomplishing what it was supposed to: make audiences BUY music.
  • The design delivery process was costly for everyone involved


> Click here to see larger image!

SOLUTION PROPOSED

I came up with a simple theme/template-based design solution to automate the process. Key features of the new app layout:

  • Users can easily choose to buy songs from their preferred music stores, leading to increased sales
  • Social media icons are displayed prominently, increasing share-ability
  • It’d save both time and money, and reduce stress at the workplace