Google: The Selfish Ledger
Titled The Selfish Ledger, the 9-minute film starts off with a history of Lamarckian epigenetics, which are broadly concerned with the passing on of traits acquired during an organism’s lifetime. Narrating the video, Foster acknowledges that the theory may have been discredited when it comes to genetics but says it provides a useful metaphor for user data. (The title is an homage to Richard Dawkins’ 1976 book The Selfish Gene.) The way we use our phones creates “a constantly evolving representation of who we are,” which Foster terms a “ledger,” positing that these data profiles could be built up, used to modify behaviors, and transferred from one user to another:
“User-centered design principles have dominated the world of computing for many decades, but what if we looked at things a little differently? What if the ledger could be given a volition or purpose rather than simply acting as a historical reference? What if we focused on creating a richer ledger by introducing more sources of information? What if we thought of ourselves not as the owners of this information, but as custodians, transient carriers, or caretakers?”
The so-called ledger of our device use — the data on our “actions, decisions, preferences, movement, and relationships” — is something that could conceivably be passed on to other users much as genetic information is passed on through the generations, Foster says.
Source: The Verge