Project Description

Client: Tata Tea
Campaign: Jaago Re!
Agency: Dentsu Webchutney, Mumbai
Roles: Copywriter & Content Strategist, Social Media Manager
Year: 2010

> Watch video about the campaign here on Youtube!


  • Strategy & Execution — Led social media strategy, leveraging Twitter, Facebook and Youtube to boost brand awareness and engagements for Tata Tea’s Jaago Re! campaign 
  • Brand Watch — Listened to what people were saying about the brand and proposed ways to take the ongoing campaign ahead
  • Influencer Marketing — Networked extensively with media partners, bloggers and social media evangelists; organized a meet up for the top influencers on social media 
  • Copywriting / Content Development — Planned, created and measured performance of content for existing websites, blogs and social media channels
  • Search Engine Optimization — Seeded thousands of links on hundreds of Facebook pages, popular and no-so-popular forums and blogs with numerous accounts to build strong search engine presence and drive traffic to the site

Jaago Re! Meet Up, 2010