by Salik Shah | Aug 9, 2017
B2B Presentation | Content, Strategy & Design
At MWG/, a global content marketing startup, I led content and design teams with an aggressive growth plan for upselling and acquiring new clients with newer solutions. Linkedin and SlideShare were key platforms for our B2B clients. I conducted research and prepared reports for the clients, and produced frameworks to help assess effectiveness of a content based on various metrics. We applied the insights from my research to the pilot project which was a huge success.
Our SlideShare presentation repurposed from an annual trend report by the top-tier IT services firm became the company’s most widely-shared presentation on LinkedIn, Facebook and Twitter. Our client’s previous trend study presentation received 11.3K views in 16 months. Our annual trend study presentation have generated 10.5k views in 6 months. In less than two months, the SlideShare presentation became the 3rd most-viewed presentation among our client’s 50+ presentations.
Overall Performance:
TOTAL VIEWS:
Before: 11.3K views in 16 months
After: 10.5K views in 6 months
ROI DELIVERED:
Leads (Downloads) Up by +140%
VIRALITY: B2B NETWORK
SlideShare: Up by +380%
LinkedIn: Up by +493%
VIRALITY: SOCIAL NETWORK
Facebook: Up by 272%
Twitter: Up by 36%
by Salik Shah | Aug 9, 2017
by Salik Shah | Aug 9, 2017
FACEBOOK APP REDESIGN
Client: Sony Music
Agency: Jack In the Box Worldwide, Mumbai
Softwares: OmniGraffle, Photoshop
Role: Web / UX/UI Design
Year: 2012
PAIN POINTS
As a senior project manager for the technology team at the agency, I was baffled with the design quality, and time taken to produce, design and develop weekly Facebook applications for Sony Music.
- The lack of a consistent design approach / stylebook was failing in-house designers.
- The custom design for Facebook apps didn’t seem to be accomplishing what it was supposed to: make audiences BUY music.
- The design delivery process was costly for everyone involved

> Click here to see larger image!
SOLUTION PROPOSED
I came up with a simple theme/template-based design solution to automate the process. Key features of the new app layout:
- Users can easily choose to buy songs from their preferred music stores, leading to increased sales
- Social media icons are displayed prominently, increasing share-ability
- It’d save both time and money, and reduce stress at the workplace

by Salik Shah | Aug 9, 2017
WIREFRAME / WEBSITE REDESIGN PROPOSAL
Client: CHASS
Agency: Jack In the Box Worldwide, Mumbai
Software: OmniGraffle
Role: Web / UX/UI Design
Year: 2012

by Salik Shah | Aug 9, 2017
WIREFRAME / WEBSITE REDESIGN PROPOSAL
Client: The Anupama Chopra Show
Agency: Jack In the Box Worldwide, Mumbai
Software: OmniGraffle
Role: Web / UX/UI Design
Year: 2012
