Videos
-
What can modern businesses learn from the Web?
Gary Hamel, celebrated management thinker and author and co-founder of the Management, make the case for reinventing management for the 21st century. In this fast-paced, idea-packed, 15-minute video essay, Hamel paints a vivid picture of what it means to build organizations that are fundamentally fit for the future—resilient, inventive, inspiring and accountable. “Modern” management is…
-
Social advertising — is it worth your advertising money?
The truth about social advertising and how to get more for your spending: It pains me to see how a great idea is being crushed under the weight of unsympathetic brand managers. It is sad when you’ve to cook up feel-good stories when the original idea—if executed right— could produce real, outstanding results. Key to Social…