Category: Advertising
-
Top Presentation on Slideshare
My presentation on new rules of engagement for copywriters and Social Media was chosen by the SlideShare editorial team as the Top Presentation of the Day. It received 40k views within a week: How to write perfect sentences for Facebook (Twitter, Linkedin, websites, headlines, brochures, etc) Published on SlideShare
-
The brands that survive will be the brands that make life better
How to make a brand stand out from the crowd? Co.Exist editor, Morgan Clendaniel, writes that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact. If you want to build a…
-
Social advertising — is it worth your advertising money?
The truth about social advertising and how to get more for your spending: It pains me to see how a great idea is being crushed under the weight of unsympathetic brand managers. It is sad when you’ve to cook up feel-good stories when the original idea—if executed right— could produce real, outstanding results. Key to Social…