How to make a brand stand out from the crowd?
Co.Exist editor, Morgan Clendaniel, writes that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact. If you want to build a powerful brand, make people’s lives—and the world—better and more meaningful.
Also read three keys for moving beyond branding and into storytelling.