Tag: Co.Exist
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The Three Types: Dreamers, Doers and Achievers
What kind of people are you surrounded with: the dreamers, doers or achievers? A simple model which I sketched to explain and understand people better: Who are the dreamers? These are the types who can talk. Those who want to learn to read music today and a foreign language tomorrow, but their desire to accomplish these…
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The brands that survive will be the brands that make life better
How to make a brand stand out from the crowd? Co.Exist editor, Morgan Clendaniel, writes that companies that aren’t making a difference—to the world and to consumers—aren’t going to be around much longer. Instead of just making your product incrementally better than the competitor, you need to create impact. If you want to build a…
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Social advertising — is it worth your advertising money?
The truth about social advertising and how to get more for your spending: It pains me to see how a great idea is being crushed under the weight of unsympathetic brand managers. It is sad when you’ve to cook up feel-good stories when the original idea—if executed right— could produce real, outstanding results. Key to Social…